Personal Brand Sabotage

What can destroy your personal brand as quickly as you begin building it? YOU! That’s right. More than 60% of you have been exposed to the deadliest brand disease — selfsabotage. Self-sabotage is when we say we want something and then go about making sure it doesn’t happen – when we act against our own best interests.

Recognize any of these self-sabotaging behaviors?

• Ever started making something happen, then all of a sudden stop doing it even though it would have been OBVIOUSLY successful?
• What is it that causes you to DO something once an opportunity knocks, then you fail to say, “YES!”
• Ever KNOW all the right things to do…and still blow it?
• Ever reach your weekly goal by Wednesday and then take the rest of the week off?
• Ever have an important meeting (or networking event) scheduled and then seem to feel sick the day before so you cancel the meeting?




Are you starving yourself from achieving success?

Let’s face it! You just don’t wake up one morning and decide that you are going to sabotage your success. Just like the starving disease of anorexia, it’s a gradual process. There are warning signs that you are undoing the success you just achieved – that you’re starving yourself of success.

People suffering brand sabotage may experience some of the following:

• Read self-help literature but can’t use it to improve their own lives.
• Make much less than they’re capable of making.
• Expect themselves to be perfect.
• Find it easy to start projects and hard to finish them.
• Feel guilty saying “no” to others.
• Settle for crumbs even though they know they deserve better.

Aren’t you surprised at how badly some of us treat ourselves? The truth is, we should be our own best friend. Successful branding requires it. We should be undying supporters of ourselves. But no, instead we say things like:

• I can’t do that.
• I’m not good enough.
• What gives me the idea that I can do that?
• I’m not a good learner.
• I don’t have a degree.
• I never would have thought of that.
• …and on and on.

Why do some people succeed and other do not?

• Achievers consistently bypass internal, self-imposed limitations and negative inner voices that keep others behind. Achievers commit to a course of action and make subtle adjustments as needed.
• Others will do all it takes to get to the winning opportunity. Then, when the chance to succeed is presented, worry, doubt or fear takes over. This person unwittingly sabotages their personal power by focusing on lack and limitation. Or, they procrastinates in fear that success will be accompanied by isolation from friends or by overwhelming responsibility.
• It is better to overcome selfsabotage than to let it ruin your life. The first step, of course, is recognizing that you engage in it.
Then it’s a question of motivation: You can resolve to stop defeating yourself now . . . or you can put it off ’till tomorrow.
Here are some things you can do to help resolve brand sabotage:
• In decision-making, pay extra attention to long-range risks and costs. Stop thinking only in the Short term.
• Learn how to reduce your emotional distress. The miscalculations that can lead to self-defeating outcomes are more common when you feel depressed or upset.
• Admit to your mistakes and failures. Admissions of human frailty rarely lead to dire consequences.




Develop a sense of humor about your defects. We all have them. If you present your worst features to those who may condemn you for them, you take the wind out of their sails. Separate what you want from what others want for you – or what you think might please others. Give yourself permission to be who you are rather than what you think is expected of you.